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What is schema - and why should small businesses care?
Not only can SEO seem like a dark art but it’s also full of jargon and acronyms that make it seem totally inaccessible to most of us.
However, this is worth knowing about. Schema markup (also called structured data) is one of those small tweaks that can make a big difference to how your website appears in search results – and how many people click on it.
Let’s explore the details.
More about schema markup
Schema is a bit of behind-the-scenes code you can add to your website. It tells search engines exactly what a page is about - clearly and in their language. Imagine your website as a market stall. Schema is the label that says: “Organic vegan candles, handmade in Cornwall. £15 each. Free delivery.” All the key information and no guessing required.
To search engines, a regular page is just a stream of text. Schema adds clarity, giving specific details to the search engine. It marks up that a review is a review, an event is an event, or a product is a product - with details like price, availability, and rating.
Why does it matter?
Schema markup can make your search listings look more appealing and more useful. They can show more information, which gets more attention and more clicks. Search engines sometimes reward schema by showing “rich results”, which are the extras you see in search listings. Examples are stars next to product reviews, FAQ dropdowns, event dates, recipe images, product prices and “People Also Ask”. Rich results don’t just look nicer - they take up more space in search results, which can push your competitors further down the page.
Does schema boost your rankings?
Not directly. According to Google, schema isn’t a ranking factor. But it can improve click through rates - which is a signal search engines take into account. More clicks = more interest = more trust.
Crucially, it also helps AI search tools understand your pages better. This matters more and more as search becomes increasingly conversational.
What kinds of schema can you use?
Here are a few practical ways small businesses might use it:
FAQ schema: Adds collapsible Q&A sections in your search result. Great for customer service and SEO at once.
Product schema: Highlights product details – price, availability, reviews. Especially good if you sell online.
Article schema: Helps Google display your blog posts correctly, with a clear headline and author.
Local business schema: Tells search engines your business name, address, phone number, and opening hours. Essential for bricks-and-mortar businesses.
Event schema: Adds date, location, and ticket links to events you’re running – whether it’s a workshop, pop-up or launch.
Local schema
If you have a physical shop, studio, or workspace - even if it’s just by appointment - local business schema is a must.
It helps search engines understand where you are, what you do, and when you’re open. This makes it much easier to show up when someone nearby searches for your kind of service or product.
Even better, it can boost your visibility in Google’s “Snack Pack” – that little map section with three local business listings that pops up when someone searches for something like “guitar shop near me” or “cardboard packaging Brighton”.
Getting into the Snack Pack can send real footfall or enquiries your way. Local schema won’t guarantee you a spot, but it does help Google decide who’s relevant and reliable.
To make it work best:
Fill out your Google Business Profile completely.
Add local business schema to your contact page.
Keep NAP (Name, Address, Phone number) details consistent everywhere online.
Collect genuine Google reviews.
Combined, this gives Google a strong signal that your business is active, established and worth recommending.
The easy way to add it
Don’t worry - you don’t need to become a coder to apply markup. If you use WordPress, Wix or Shopify, there are plugins and apps that let you add schema without touching code. (RankMath, Yoast, and Shopify’s built-in product schema all do the job.)
However, it’s worth noting that the free versions of these types of software rarely do anything beyond the very basic markup. This is of limited use. If you are serious about SEO, it is worth investing in the paid versions.
Adding schema using AI and Google Tag Manager
This is really easy once you know how (easy for us to say!) but assumes you have Google Tag Manager and know the basics of usage.
There's no shortage of guides online that show how to add Schema using AI and Google Tag Manager, so if you feel confident and don’t have the budget for software, there are plenty of resources to help you.
Alternatively, Google’s free Markup Helper lets you paste in your page and generate schema manually.
Once it’s added, test it using Google’s Rich Results Test to check everything’s working.
A note of caution
Schema doesn’t guarantee rich results. Search engines when and where to show them. But the clearer your content is, the better chance you have. Just don’t overdo it. Only use schema that matches what’s actually on your page. If you get too clever, Google might reject your markup or even penalise the site.
Why not try it?
Schema is a smart, sustainable win. It helps search engines understand your content, makes your listings more useful, and could lead to more clicks – all with minimal effort and cost. And for small businesses like ours, every click counts. It’s also a key weapon in the battle to be seen in AI results. So why not have a go and let us know how you get on?
Good luck!
Micro-Pak - the Silica Gel alternative: Have you made the switch yet?
How do you get rid of moisture in your packaging? Well, you know those little packets you get inside a new handbag or pair of shoes? They're desiccants - and they're basically there to absorb any moisture and prevent the build-up of nasty stuff like mould, mildew, and bacteria. But despite their importance, they're likely one of the last things you think about when it comes to packaging, if you even really consider it at all - so are you aware of the different options out there? The most common one you probably have seen around is silica gel - this is a synthetic desiccant most commonly packaged in plastic sachets made of high-density polyethylene fibres. As you can guess though it isn't the most eco-friendly - and that's where Micro-Pak comes in.
Micro-Pak is a 100% natural and plastic-free clay desiccant packaged in biodegradable and FSC-certified kraft paper. It's much better for the environment than silica gel and can be used for loads of different products, and it's super easy to make the switch. Here's why you should...Why switch to Micro-Pak?As you can see above, silica gel uses a lot of plastic. Calcium chloride desiccants aren't any better - they turn into a corrosive liquid gel when they absorb moisture and to prevent leakage are packaged in two layers of plastic. So while the amount of plastic in a single desiccant might be small, the aggregate impact of using a lot adds up very quickly. Here’s the amount of plastic packaging used in 100 million 5g desiccants…Silica Gel… 47 metric tonnes of plastic - the same as 2,350,000 1L plastic bottles.Calcium chloride… 140 metric tonnes of plastic - the same as 7,000,000 1L plastic bottles.And Micro-Pak Dri Clay… ZERO plastic.
Discover Micro-Pak
What about the quality - how effective is Micro-Pak?
Very! Micro-Pak is made from clay minerals, sourced from the top layers of the ground (ensuring minimal impact on the landscape), and is highly effective in absorbing moisture and controlling humidity in various products and packaging. It has a long shelf life so it can absorb moisture for long periods of time, and it's biodegradable and can be safely discarded with regular waste! It's versatile too - it can be used in a wide range of industries, from textiles and electronics, to pet food and medication.What products can I use Micro-Pak in?Micro-Pak can be used in all the same places as silica gel. Not only is it completely plastic-free, it’s food safe and non-toxic, and has no harmful chemicals. It prevents the growth of mould, mildew, and bacteria in any product that is susceptible to moisture damage, like jewellery, watches, and cosmetics, as well as electronics, musical instruments, and cameras. You can also use it in dry food, spices, and pet food, as well as medication and vitamins - it preserves the freshness and quality of products, preventing them from spoiling and extending their shelf life. By absorbing moisture it also prevents clumping and maintains products' texture and quality. It can also be used in products made from wood or metal, as well as glassware, homeware, and tools - it's great for protecting objects from corrosion and preventing rust! Absorbing moisture also means neutralising unpleasant smells in textiles, leather goods, and footwear, so is great for those products too. And last but not least, it can protect items during shipping and storage, just in case there's any moisture damage caused by fluctuating weather conditions.But is Micro-Pak really food safe? Don’t silica gel sachets have ‘Do Not Eat’ on them?
Yes! And yes, they do - and while silica gel isn't usually actually toxic, sachets can contain chemical by-products that in rare cases have caused stomach upsets. Micro-Pak clay however is 100% non-toxic and perfectly safe if accidentally eaten (although I'm not sure about the taste...).
Okay, but what about the price? Isn’t Micro-Pak more expensive?
Micro-Pak is actually no more expensive than silica gel! If you think you’ve seen some dirt cheap silica gel packets out there, that might just be what they actually are - dirt. Fake sachets might look convincing on the outside, but they offer no moisture protection at all. Compared to real silica gel, Micro-Pak comes at no extra cost.
Making the switch to Micro-Pak couldn't be easier - and it's better for the environment and comes at no extra cost to your business. In fact, Tiny Box Company is the UK's exclusive supplier of Micro-Pak - take a look here...
Shop Micro-Pak Online Today
Unbox Eco Plus: Why you should choose eco-friendly packaging
Got beautiful jewellery and looking for packaging that actually does it justice? Meet the Eco Plus collection - our stylish, sustainable superstar that’s here to make your pieces shine (in more ways than one).
Made with 100% recycled materials and 100% green hydroelectricity, these boxes are doing their bit for the planet. And when their job is done? They’re 100% recyclable too.
Before we go on, let’s talk eco-friendly packaging (because it really matters)
Let’s be honest - we all judge products and gifts by their wrapping at least a little bit. And if you’ve ever winced at plastic-filled packaging, you’re not alone. More and more shoppers care about how things are wrapped - not just what’s inside.
So, here’s why going green with your packaging isn’t just a ‘nice to have’ anymore:
Better for the planet: We only get one Earth - and we’re not about to harm it with wasteful, unsustainable packaging. Every box that avoids landfill, every material that’s reused, and every step powered by renewable energy helps reduce our environmental footprint.
Shows you care: Customers care about sustainability too, and they notice the details - so opting for eco packaging shows your values loud and clear. It will also set you apart from competitors. It’s more than just good ethics - it’s a smart branding move that modern customers remember and value.
Builds trust: People are much more likely to support (and stick with) brands that align with their personal values. And, they love buying from brands that actually walk the walk, not just talk the talk.
Plus, it feels good: Like, “I’m doing my bit and still delivering a top-tier unboxing experience” good. But it also feels good for customers - giving them something they can recycle helps turn the purchase into a feel-good experience.
100% recycled materials, 100% recyclable, 100% brandable: Why you’ll fall in love with Eco Plus
Whether you’re a small biz sending out online orders or you’re wrapping a necklace for a special someone, the Eco Plus range brings the wow factor without the waste. Here’s why it’s great:
It's worth mentioning again - these boxes are made with 100% recycled materials and 100% green hydroelectricity.
Comes in all sorts of sizes - from tiny earring boxes to larger bangle boxes.
Available in colours including black, white, kraft, pink, aqua, and navy. Fancy a little flair? Our white boxes come in two finishes: glossy or with a subtle swirl. Both feel a little bit fancy.
Our Eco Plus range is brandable too - use shiny foil printing to make them your own, whether it's with your brand logo or another design.
They're 100% recyclable after use!
Each coloured box is made from paperboard coloured all the way through, which is just a fancy way of saying no white corners or scruffy edges. Just smooth, seamless colour that looks fab on shelves, online, and in real life.
Beauty with a soft side
Want to make sure your pieces arrive safe and sound? Our Eco Plus boxes come with soft cotton inserts to keep everything snug and secure. They’re perfect for gifting to friends or family, shipping online orders, and retail displays that need that little extra polish.
Basically, if you want your jewellery to be cradled in comfort, we've got your back.
Wrapping it all up (pun intended)
The Eco Plus collection proves that you don’t need to compromise style for sustainability. These boxes are chic, conscious, and oh-so-versatile - perfect for small businesses, makers, and gifters who care.
Take a peek at the full range here. Go on… your packaging glow-up starts now.
Shop Eco Plus Now
Say hello to our bag printing machine, Bertha
Say hi!
Here at Tiny Box Company, we LOVE bringing your brand to life across a whole range of products - from our stylish gift boxes and bags to postal packaging, ribbons, and stickers. Both foil and digital printing are available in-house, but have you met our bag printing machine, Bertha?
Digital bag printing
Bertha is BIG and has come all the way from the Netherlands to bring full colour printing to our gift bags; it can print up to 3,000 bags an hour in stunning full colour, with a blazing print speed of up to 18 inches per second (or 27 metres a minute), and boasting a print area width of 11.7 inches (or 297mm).
This very, very impressive machine is not only big and powerful, it also utilises water-based inks. What does that mean? Well, it ensures an eco-friendly printing process (we also love everything eco-friendly!), free from toxic chemicals and with no odours. (More specifically, it’s pigmented aqueous inks, with four individual CMYK cartridges. Its high resolution mode is 1200 x 1200 optimised dpi from 600 x 600 input dpi, and its production mode is 600 x 1200 optimised dpi from 300 x 300 input dpi.)
This fantastic printing option is available on both our paper twist and rope handle gift bags - ideal for press events, special occasions, exhibitions, or giveaways. Find out more about our digital bag printing right here.
Hang on, what is digital printing?
Digital printing is a cutting-edge method that uses ink to produce high-quality prints with vibrant colours and fine details. Unlike foil printing, which is limited to one colour, digital printing offers full colour - with the option for photo printing too!
This method provides excellent coverage on a variety of materials, and its versatility and quick turnaround make it a top choice for many. (Check out our blog post here for more on both foil and digital printing and how they can be used to brand products from Tiny Box Company.)
With Bertha on board, we offer both foil and digital printing on many of our gift boxes and gift bags, as well as custom made solutions for our customers. Explore our custom packaging options to see what bespoke designs we can create just for you.
Not sure where to start?
At Tiny Box Company, we offer consultations to discuss all your branding and customisation needs. Just let us know what you’re looking for, and we’ll help make it happen!
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Best Father’s Day gift ideas for 2025
Father’s Day is just around the corner (15th June, btw), and it’s the perfect chance to show appreciation for those who have stood by us through it all. Whether it’s your dad, grandad, stepdad, or any father figure, this day is all about celebrating everything they do - but what do you buy for them?
Yes, the trusty ‘#1 Dad’ mug will always be a classic, but if you’re looking for some other ideas, we've got you covered. Whether your dad is a bookworm, a wine connoisseur, a sharp dresser, or just impossible to shop for, here's your go-to guide for gifts (and the packaging to go with them)...
Father’s Day gift guide
Go for a sentimental gift like books and photos
Books: A good book is always a great gift - whether your dad’s into thrillers, biographies, or something a bit more businessy. Pair it with a handmade bookmark or package it in a stylish book-style box to give it that extra touch - and why not slip a personal note card inside the cover?
Photos: Sometimes the best Father’s Day gifts aren’t the most expensive - they’re the most meaningful. A framed photo of a special moment or a photo album featuring family memories can go a long way. Present it in a photography box - perhaps with some tissue paper too to keep it safe and sound!
Opt for something stylish like shoes, watches & more
Shoes & ties: Your dad may not be on the runways, but that doesn’t mean he can’t rock a nice pair of shoes or a cool patterned tie. You could even create an outfit with stuff like a fun t-shirt, stylish scarf, or cosy gloves (ready for when the weather gets a bit chilly!).
Pack these fashion-forward gifts in apparel gift packaging, available in premium textures and finishes, to give them that boutique feel. Think magnetic closure boxes with ribbon tabs, or the classic two-piece lid and base styles.
Watches & cufflinks: These are timeless Father’s Day gift ideas - especially if Dad has an event or celebration on the horizon. Watches and cufflinks come in a range of styles and price points, so you’ll be able to find something that fits your budget!
Elevate the presentation by placing your present in a luxury watch box or a ribbed cufflink box. Want to really impress? Go for foil-printed initials or a custom message on the packaging.
Classic gifts - mugs, wine & more
Wine: Red, white, rosé, or maybe a craft beer selection - whatever Dad’s favourite drink, this is a go-to crowd-pleaser. Package it in a bespoke wine box or classic bottle bag, and want to go the extra mile? Include a set of engraved glasses. (Because why not?)
Mugs: Okay... so sometimes mugs are actually great gifts. Switch it up with a fun custom design just for your dad - from funny quotes to family photos, there are endless ways to make a mug feel personal and thoughtful. And the packaging? Pop the mug in a sturdy kraft or printed mug box with shredded paper filler and a small packet of his favourite coffee or tea.
Shopping last minute? How about a gift card
Running short on time? (We’ve all been there.) Or maybe Dad’s the type who likes to pick his own present. Enter, the always-reliable gift card. But instead of just handing it over in an envelope, make it extra special with a magnetic gift card box, and voila!
The best Father’s Day gifts
The best Father’s Day gifts aren’t always the flashiest or most expensive - they’re the ones that come from the heart. Whether it’s a carefully chosen book, a cute family photo, or his favourite bottle of wine, it’s always the thought that counts.
Ready to elevate your gift? Explore our full range of Father’s Day packaging and give your present the finishing touch it deserves.
Shop Father's Day Gift Packaging
